Our Story

We are Paul Miller and Tina Bologna, Just Jersey’s co-owners, curators and shopkeepers. We created Just Jersey to celebrate the natural beauty, diversity, culture, grit and attitude of the Garden State.  Nothing captures these attributes better than the food, art, and craft of its residents.  We want to introduce you to New Jersey’s small, local makers whose stories are as diverse as the state itself.
New Jersey is home to small-batch artisanal food producers, passionate handcrafters of exquisite wares, and fabulously independent small businesses.  We've handpicked a unique selection of the State's best local goods for our retail and online stores.

Our mission is to boost the local economy by offering beautiful, functional and handcrafted goods made locally by Garden State artists, designers and other small businesses.  We seek to promote and support New Jersey entrepreneurs and grow the creative economy.

Our Morristown store continually exceeds our customers' expectations and provides a shopping experience that is personal, informative and above all, fun. We have a solid track record in helping companies give locally sourced gifts and gift boxes to valued clients, customers and employees.  Just Jersey is the perfect place to experience the best New Jersey has to offer and discover and share your Jersey love.